Agency & Production Services·New agency relationship
Publicis won PepsiCo. Now the media model needs people
Call Publicis Groupe’s global client leads and U.S. media operations leaders this week with a PepsiCo transition bench: paid media planners, activation leads, marketing data analysts, and identity/adtech project talent who can plug into the new One PepsiCo operating model while markets move off OMD.
The media agency is already chosen, so the opening is the transition work: standing up cross-market activation, data, identity, and planning teams fast enough to absorb a $3.4 billion advertising account.
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