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KNOW WHERE THE MARKET IS MOVING.

Consumer Products & Food
Steady

Consumer Products & Food

CPG is under margin pressure but protecting brand spend on growth lines. Demand is concentrating in analytics, retail media and content production rather than traditional brand teams.

BD verdictWorth a shot
Fresh evidence2 stories this month
Demand formingmarketing · analytics
Talent gaining demand
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What is driving it

PepsiCo hands global media to Publicis amid transformation at ...
Consumer Products & Food·New agency relationship

Publicis won PepsiCo. Now it has to build the bench

Call Publicis Groupe’s new PepsiCo account and transition leads this week with senior media operations, data and identity, and cross-market activation talent who can plug into the One PepsiCo rollout without slowing the handoff from Omnicom.

The agency assignment is won, so the opening is not a media pitch; it is the account transition and operating-model build that has to be staffed while PepsiCo raises North America marketing spend in the second half of 2026.

marketinganalyticstechnology
Keep watchingPepsiCo · yesterday
PepsiCo puts fresh foods in focus as consumers move away from ...
Consumer Products & Food·Geographic or category expansion

PepsiCo’s fresh aisle push is bigger than guac

Call Marisa Perez’s fresh experiences team and PepsiCo Foods North America shopper marketing this week off the Tostitos and Alvalle launches; put forward senior retail launch marketers, packaging production leads and perimeter-experienced creative producers who can move multiple refrigerated rollouts without slowing the core snack business.

The first launches are already in market, but the stated pipeline of new brands, acquisitions and refrigerated aisle extensions creates ongoing work in shopper marketing, packaging adaptation and launch production.

marketingcreativeproduction
Keep watchingPepsiCo · yesterday

All evidence