pepsico

Consumer Products & Food →

Productivity program with brand protection

BD verdictWorth a shot

Signal types2

StatusWatching

Geographic or category expansionNew agency relationship

The signal trail

2 events · last yesterday

Geographic or category expansionConsumer Products & Food

PepsiCo’s fresh aisle push is bigger than guac

Call Marisa Perez’s fresh experiences team and PepsiCo Foods North America shopper marketing this week off the Tostitos and Alvalle launches; put forward senior retail launch marketers, packaging production leads and perimeter-experienced creative producers who can move multiple refrigerated rollouts without slowing the core snack business.

Sep 16 · grocerydive.com

New agency relationshipConsumer Products & Food

Publicis won PepsiCo. Now it has to build the bench

Call Publicis Groupe’s new PepsiCo account and transition leads this week with senior media operations, data and identity, and cross-market activation talent who can plug into the One PepsiCo rollout without slowing the handoff from Omnicom.

Sep 16 · marketingdive.com