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Beauty & Personal Care
Steady

Beauty & Personal Care

Beauty is in an unusual position: category growth is holding, brands are rebuilding in-house creative and content engines, and nearly every major player has an AI or personalization program underway. New marketing leadership across several large brands is resetting agency rosters at the same time.

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What is driving it

Target hires chief marketing and guest experience officer | Grocery Dive
Beauty & Personal Care·New marketing or creative leader

Target’s new marketing chief has a wide remit

Approach Target’s marketing leadership under Weinstein this week around his immediate start, and put forward senior loyalty, personalization and retail media program leads who can help translate the new brand platform and guest experience agenda into 30/60/90-day workstreams.

A new leader coming into a vacant CMO seat with loyalty, personalization, retail media, marketplace and guest experience in scope will likely reset priorities and stand up near-term workstreams before longer agency or org decisions settle.

marketinganalyticstechnology
Keep watchingyesterday
Target's new beauty selection has almost no Black-owned brands
Beauty & Personal Care·Major campaign

Target’s Beauty Studio launch has a representation problem

Call Target corporate communications and the Beauty Studio marketing team this week with a small bench of reputation comms and inclusive-marketing consultants who can pressure-test launch messaging, founder narratives and upcoming brand announcements before the Sept. 10 rollout.

The launch plan and assortment are already in market, but the criticism creates immediate work around reputation, founder communications, inclusive marketing review and the yearlong pipeline of new brand drops.

marketingcreativeoperations
Keep watching20 days ago

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