KNOW WHERE THE MARKET IS MOVING.
Retailers are building media networks as profit centers. That means standing up media, analytics, ad operations and creative teams that previously did not exist inside retail organizations.
Reach out to the new ads leader at Home Depot to offer support in building out their retail media capabilities and team.
A new leader will be evaluating the current team, identifying talent gaps, and potentially restructuring for new initiatives and growth.
Call Molly Hjelm’s RedVest Media team this week off the upfront announcement with retail media campaign operators and measurement analysts who can onboard vendors into the new social, DoorDash and weather-triggered products, then help QA audience segments as the library is built through next year.
Ace already has key partners in place, so the opening is not strategy from scratch; it is the near-term work of turning these new channels and measurement tools into sellable, repeatable campaigns for national vendors.