Home Depot finally has someone building its ad business
Home Depot has hired an ads leader to oversee its retail media network.
Sep 16
adweek.com
1 min
The story
Originally published as “Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and ...” by adweek.com
Home Depot's new ad sales leader comes from Kroger.Getty Images
This week, commerce media saw new hires at companies including Home Depot and Dentsu, and an intriguing new acquisition from Perion that’s been rumored about for months in retail media circles.
Creator marketing also got new funding, and Gap’s Athleta tries to make its comeback.
Here’s all the commerce news you need to know this week.
1\. Home Depot gets a new ad chief
The Home Depot named Christine Foster general manager and VP of Orange Apron Media, effective Sept. 8. Foster joins from Kroger Precision Marketing, where she led commercial strategy and operations. She will oversee Home Depot’s retail media business across more than 2,300 stores and ecommerce, including its managed-service and self-service offerings.
Jessie Dowd
Jessie Dowd is a contributing writer for ADWEEK. An award-winning journalist, she has spent more than 20 years reporting on the business of retail and the innovations shaping its future.